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ABOUT THE OWNER

His career in the beverage industry began in 1990 shortly after departing The United States Marine Corps.  While working as a local bartender around the Tampa Bay area for three years he was discovered and refined as one of the original ShowTenders®.  He quickly found himself excelling in training accomplishments and national speaking seminars over the many years.  He has played key roles in the training programs as well as numerous roles in the opening teams for more than 65 restaurants around the world.

He found himself quickly elevated to an executive role within ShowTenders Corporate. The company was new, very young and in need of clear direction and a solid business plan for the future. An opportunity awaited. Teamwork and dedication was the formula for a successful result, this new team managed to take the companies gross annual sales upward to a 400% increase over the course of only three years. After spending over a decade with the renown company Mr Tolley felt a need to expand his ideas, and with the blessing of ShowTenders, he branched a department off of the core group and into a much more specific company, Liquid Promos.  Focusing on the national marketing for various emerging brands and training the industry in many new techniques, a seamless transition had occurred for Mr Tolley, from ShowTenders to present day Liquid Promos.

Past and present clients include many major restaurant corporations:

Chili's, Red Lobster, Olive Garden, Bahama Breeze, Planet Hollywood, Outback, Bennigan’s, Applebee's, Houlihan’s, Bonefish Grill, Hops,  O’Charley’s and Grillsmith

Michael has had the pleasure and opportunity to work with worldwide suppliers that include Bacardi USA, Bacardi Global, Diageo Schieffelin & Somerset, Moet-Hennessy, Allied Domecq, Future Brands and Brown–Forman. His vast knowledge stems from many years as a bartender, world traveler, trainer, designer and as an entrepreneur. He has taught all over the U.S. and many islands in the Caribbean. Mr Tolley's marketability has taken him to Japan, Korea, Ireland, and the county of India, all with an ambition to help influence the cocktail into many walks of life.

Throughout the years he has excelled in numerous areas within his expertise, to include award winning drink menus, industry leading training, state of the art signature drinks, and in depth training videos on Sales and Service techniques.

I look forward to the challenge and the opportunity to work with your brands.

Sincerely,

Michael Tolley